When you work at an agency, especially in creative work, you realize that coming up with a great idea right off the bat is only half the battle. The other, and sometimes more difficult, is to convince your client how good your idea is and why it works.
Presenting content ideas to clients is particularly difficult. This is because you need to not only communicate an idea that is currently unembodied, but convince the client that the idea will help them achieve their goals, such as links, reach, and brand awareness.
Unlike technical work, which often yields small gains over time, the success of a content campaign is difficult to judge until it's fully developed. This is why it is so important and so difficult to convince clients of the value of content campaigns from the beginning.
If you're wondering how to market your content marketing ideas, here are five ways to succeed the next time you stand in front of your clients.
1) Get Prepared Properly
This is especially true when marketing creative ideas. Something may look great in your head, but if you don't take the time to figure out how to properly explain your idea, you'll stay there.
Even if you create an exciting and colorful image in your head, it doesn't make much sense for anyone to blur it like a kid with a new toy. Take a few minutes to think about how to explain the idea and come up with an internal script (or at least some monologue notes) to follow.
Think of the pitch as a political speech. Not only are we sharing our ideas, we are trying to convince others that they are the right ideas.
2) Add numbers
As part of your preparation to bring statistics, the numbers need to be summarized. Some people find it difficult to imagine creative concepts, but everyone responds well to numbers.
Be sure to include price and delivery figures, as well as an estimate of the number of links or coverage you will get per sheet. The client you are proposing will report to their manager for approval you may need. Sending them back with an attractive number makes their job a lot easier.
3) Give other examples
Not only does this help effectively communicate visual concepts, it also shows that similar ideas have already been successful (but yours is, of course, much better).
This is even more effective if you can show an example from your own portfolio.
Can you suggest an interactive timeline content project? If you have already created timeline content or are developing a tool that uses features similar to the one you are trying to deploy, you can do so. Show off and demonstrate your creative and technical skills.
4) Show each part of the process
When presenting a substantive idea to a client, one of the most important aspects is to convince the client that they can see the project to completion. Always include information about how you plan to do your research, the number of designers / writers / developers involved in your project, and how to get your work focused and featured.
The client, or the person you are applying for, instinctively hesitates when you feel you have to get a piece of a partially completed project. Convince him that he can handle all parts of the project from start to finish.
5) Accept their changes
Of course, we turn to our customers and ask, "Do you have any questions?". Naturally, you get a 5-minute question and a 10-minute plunge hole. We know-it's disappointing and leaves you pretty depressed. But ignoring their comments here is a serious mistake.
First of all, it's always good to take a cynical look at your idea and point out what you might have missed. It gives you the opportunity to explain how you are trying to solve them, and can ultimately lead to a strong concept overall.
Second, if the client (or the person you're talking to) wants to change one thing about your idea and you allow it, they will soon be more invested. It's an old office maxim. The fastest way to success is to get your boss to believe that your great ideas really belong to them.
The same goes for pitching an idea. If you listen to your customer's feedback, incorporate some of their ideas into your concept, and then show them the finished product, they're much more likely to get ahead of you. Of course, we're not suggesting you just sit back and let them do your work for you, but Never underestimate how well people respond to being part of the creative and decision-making process.
Conclusion
Presenting content ideas is rarely easy and by definition cannot be successful every time. Preparation is key to ensuring effective content amplification. As a digital marketing agency that strongly believes in the importance of good content, the tips here may give you the answer you're looking for the next time you propose content ideas to decision makers.
Comments
Post a Comment